So we have not covered the traditional Internet Advertising much in our Marketing book or in this SEO blog.  Inherently we just focused on SEO, and little on SEM (which is Search Engine Marketing–which includes Pay Per Click internet Advertising), so we do cover a little of Internet Advertising.  But there is this huge part called Display Advertising, and it’s been making way to small businesses.  So I will start to write a little bit more about Display Advertising in our blogs and will cover a chapter of it in our Internet Marketing book.   But basically display advertising is anything other than on search page results.  So all of the sponsors of content buttons and banner ads, those are your traditional display ads.

As you know we talk a lot about blogs, free blogs and create a blog tools, because we created a blogging community at MyTypes.com main page.  Attached is an an Excerpt of an article form Imediaconnection.com, Here is the text.  The link is below it, but to be frank I am shocked by how small advertising is for blogs, and blogging site.  It will get bigger, but for now blogs are not really considered full fledged journalists, and the new media just doesn’t get the dollars the traditional media does.  See article excerpt below and follow link:  Navigate the blogsophere’s biggest Ad Networks. 

“Millions of consumers read blogs, including your target audience. Make the most of this growing marketing opportunity with the right niche ad network.

If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs.

Universal McCann’s global “Power to the People” Social Media Tracker study says that “blogs are a mainstream media worldwide and as a collective rival any traditional media,” with 73 percent of respondents saying they have read a blog.

The majority of the 184 million blogs worldwide are of the personal nature, according to Universal McCann’s study, and a recent eMarketer report states that there are 25 million bloggers in the U.S. alone.

The eMarketer study says that 67 percent of the U.S. online population — 104 million people — reads blogs, showing that blogging has become a truly mass media. The number of blog readers will continue to grow to 145 million by 2012.

The growth in readership reflects the consumer’s desire to participate with information, not just consume it. Younger consumers especially seek edgier and more personal sources of content than what is offered by the formal approach of mass media.

While blog readership has exploded, advertising investment represented only 1.34 percent of online spending in 2007, and eMarketer estimates it will grow to 1.46 percent by 2012.  According to that estimate, U.S. blog advertising will increase from $283 million in 2007 to $746 million in 2012.

Today, corporate marketers are asking “do we need a corporate blog?” and “how do we participate in the conversation?” Look at any major media brand’s website, and you will almost always find featured blogs as a way to update the brand’s online persona.

As marketers become increasingly interested in participating in the conversation of the blogosphere and pro actively focusing their customer service efforts on what is being said about the brand online, a number of blog advertising networks have emerged. These networks offer marketers scale and control in advertising on blogs and social media sites, and have succeeded by quickly growing revenues in recent years.

The following is an overview of major blog networks including BlogAds, Gawker Media, Technorati, Federated Media, Google, Forbes’ Business Blog Network and Izea, owner of two blog advertising services: SocialSpark and Pay Per Post.”

Thanks for all of your support, and don’t be afraid to buy our Marketing book, and if you want us to high light your content, we will be more than willing to help you.  We also want to support some of our SEO clients such as for VRBO: RentExpert.com, Web Design St. Louis: ArtWorksDesign.com, marketing book: by MyTypes.com, and Free Blog: MyTypes.com.  We will soon be launching a how to blog software tutorials, look out for those coming out this fall.

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Sarah Palin: An Apostle of Alaska | Newsweek Politics: Campaign 2008 | Newsweek.com

Check out this great article about Sarah Palin, if you don’t think she is corrupt, you are a fool.  Read on Friends!

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Start taking search seriously – iMediaConnection.com

Great article on SEM (Search Engine Marketing), search advertising.  Why do we also recommend SEM when we favor SEO (Search Engine Optimization)?  Well the main reason is that without SEM and all of the market analytics provided by SEO and SEM tools, SEO would be greatly hampered.  The most important reason is that SEM, search advertising also increases the effectiveness of SEO clicks.  How can that be?  Well mainly due to the fact that your name would appear in two parts of a page, that is brand recognition.  This is a short post, but if you want more information on SEO, blogs, the power of free blog tool such as WordPress and Blogger, and how to blog, buy our marketing book, you will grow your rankings so quick you will be wowed.  Enjoy!

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The article below shows the value of SEO link building from 5 top SEO experts. No matter what you believe, it’s still a very important part of any SEO strategy and Internet Marketing. Don’t just take my word for it, read the articles, not that I haven’t written a marketing book on SEO, Search, Blogs and Internet Marketing.

5 experts demystify SEO link building – iMediaConnection.com

To hammer the value of anchor texted based links, I am going to ask you to visit the following sites, Zappos, Expedia, and salesforce.com. Now check their rankings in Google for any of the keywords in their title tags, do you see them in the top 10 search results, you should? They are some of the best SEO companies. Also check out MSNBC.com and shopping.msn.com, they also rank high for their keywords, in the top 10 and top 5.  Well, we have friends at the Green Channel at MSN so, let’s give them a link for the great work that they are doing!  Why do all of these site rank in the top 10, and are very good at SEO, rather than their competitors? My main proof is that they all use Anchor text based footer links on the bottom of their pages. If you don’t know what that is, just look at the bottom of their pages, you will quickly see what I am talking about.

Recently, I was talking to a Sr. SEO manager for one of the top 5 Internet companies in the world. His boss recommend I talk with him, to figure out how I can help them. In the hour long conversation, I was lucky to get a word in. He thought, I was looking for a job, which I wasn’t against. I mean, who wouldn’t they are a top 5 Internet Company with billions in revenues. But, by the end of the 1 hour, I wouldn’t work for him or his boss. Why? And what does this tangent have to do with Link Building? patient my dear, patient:-)

That Sr. Manager and his associates have an SEO guidelines document, and they don’t talk about Link Popularity, Google page rank or Anchor Text based links at all. Well, if they did, it might not even be more than a sentence. The worst part of it is, they have so many opportunities to help their internal departments, as most of their pages have a Google Page Rank of 9 and 8. We are talking far more than 30 pages with at least a PR of 8 or higher. Thousands of pages with PR of 7+, and they don’t recommend that these website designers, producers or teams do any SEO links. This guy claims to have written a marketing book, but I checked and it doesn’t even cover proper keywords. Mind you this guy, does not recommend using Adwords.google.com, so how could he even know about proper Anchor Text links.

So what’s the message in all of this? Knowing about SEO is different then being very good at SEO, and the most important thing to know is the power of Anchor text links from high PR pages. You don’t have to buy my Marketing book, but you should, it is at Amazon, and only 19.95. The strategies work, have you seen our rankings for “Free Blog” “SEO” “Create blog” “Blogging“, we are in the top 10 at google. Even for our clients RentExpert.com for VRBO. But, we are not there yet for “Travel Blog” for our website eVacations.org, we are SEOing it for the major keyword “Vacations“. Yes we are shooting for major keywords, and doing very well. Top 14 in Google for “SEO”, go ahead buy our marketing book, you will benefit from it. And, go get some organic links!

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Should we offer our SEO and Internet Marketing book for free, obviously the free version would be in the eBook format? Three months ago we made the decision to not do so, why? Well, we already offer so much free stuff such our Free Blogs, free advice on how to create a blog, free SEO blog templates on this site. Even a free ebook on how to SEO  WordPress. Would it be a better idea to offer our marketing book for free? Maybe, and that is why we are reevaluating the concept. We think this will help us to promote our brand of free blogs, SEO, Create blog, and obviously help sell more copies of the SEO and Internet marketing book. To be honest with you, the sales have been pretty dismal as we have not promoted or tried hard to sell it except for make it available on Amazon and promote it across our blogs and websites.

What makes our SEO and Internet Marketing book different than all the others. First of all, we have heard that it’s super easy to understand and makes it very easy to apply skills. It talks about blogging, and it teaches you how to write an effective blog. We would also like to make it available through our blogs, so here is the Introduction. We will try to promote the marketing book through our free blogs, and make the topics the topics of our blogs. We had done it when we wrote the drafts, but actually removed the content, when the marketing book actually got published. So here is the introduction, by the way, the book is titled “Marketing is a contact sport: make contacts through blogs, search, and social marketing”.  Click on the Link below to download the file:

PartialeBookMarketingisacontactsport

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Mark Warner spoke tonight at the democratic convention, he was great and just like a successful marketing campaign, he was forgotten about just Hillary Clinton spoke. In marketing we have short attention spans, and if you don’t keep top of mind you loose. Just like a successful ad campaign, the hall mark of a successful marketing campaign is in the longevity of it’s message. What was Mark’s message? I think it was about moving forward in the next generation of this country, to take us in to the technology age. But, just like any other better marketing campaign, that does not make the big story, he got out done simply by the circumstances of the Hillary Clinton speech.

I don’t have much else to say, but to remind you that you should blog often with a consistent message of your marketing campaign. You need to hammer the message in to your clients and users heads. This site is about SEO, Search and Social marketing in the new Internet Era. In case you were wondering, hammering your message is called branding and marketing that works.

We are working on a Vacations blog and community site, let us know what you think of it. We are also looking for professional vacation/travel writers, to write about their famous vacations, and how others can travel better. The business model for that is for to create a vacation blog advertising based business, so that these bloggers can tap in to professional travel writing type money. The more you write and more visitors we will send your way, the more money you will make. You do the writing we do the marketing, together we make a great team. We will teach you SEO and get traffic to your blog, if you are novice or professional, we are sure you want more traffic to your site, and we will you that at the least. Your writing is what will make you money though.

If you are a destination, looking for travel writers, or vacation blogs don’t worry we will work for you on a per article basis, with our free blog for bucks writing program, sure to promote your business. Catch you on the flip side!

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how about some SEO swag in the form of web badges.
here are some free SEO Badges from Mytypes.com
download it in Adobe Illustrator format for the pack or individually as .png below enjoy!

 

 

 

 

 

**sponsored by VRBO, Employment Screening, & Website Design St. Louis**

 

 

 

 

 

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Theme Pack For WordPress with SEO’d Templates!

Download WordPress SEO Theme Pack

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7 ways SEO consultants rip off their clients – iMediaConnection.com

Ok this author is quite funny and actually makes great points of things to watch out for when looking at SEO service providers.  What I like about his writing is the British humor, but he makes great points such as  links and penalties by Google. He is clearly not one of the best SEO experts in the world, and he gently rips on India (not too cool in my book).  Regardless it is a worth while article to read.  We have a blog on SEO Truth, I started a few years ago, and we essentially want people to know about what people should focus on.

As some of you know we are too busy to blog a lot with our day jobs now days.  But, we do blog for fun or vocation through out travel blog and vacations focus.  We also have a client in the VRBO and Vacation rentals business.  They were actually advisors to us in all things technical, and we do SEO for them.  We also have been doing SEO for infrared heaters, for GreenIsBetter.org, but that is our own site.  We actually were distributors of the comfortzone infrared heaters last year, and will probably sell more infrared heaters through our ecommerce and SEOed site GreenisBetter.org.  The oil prices are certainly higher this year, and these Infrared Heaters actually help people save money, so we shall see how good of a year they have.  And, i can’t leave this free blog, and simply not plug in our marketing book, do buy it and review it on Amazon.  We are selling some copies on Amazon, so keep that up folks and thanks again for your support!